Turning the Tide: Distinctive Concretes Revival

Distinctive Concrete had hit a crossroads. Their marketing efforts weren’t delivering, and the impact was undeniable—stagnant growth, declining leads, and an outdated website that no longer resonated with potential customers. They needed a lifeline, and they found it in Wise Bear Creative.

From Stagnation to Shelf Domination: Big O Smokehouse’s Billboard Effect Success

Big O Smokehouse faced a challenge: stagnant sales and limited brand visibility. Wise Bear Creative stepped in with a consulting-heavy approach, working closely with the team to reimagine their brand strategy and create a “billboard effect” on the shelf—making their products impossible to ignore. A standout moment was our collaboration with New Holland Brewery, resulting […]

Breathing New Life into an Icon: Revitalizing Gaia House Cafe with Wise Bear Creative

At Wise Bear Creative, we take pride in crafting stories and identities that honor a brand’s heritage while paving the way for fresh beginnings. Gaia House Cafe, a beloved Grand Rapids institution with deep roots in the city’s cultural landscape, presented just such an opportunity. From its early days as a poetry coffeehouse founded by […]