Big O Smokehouse faced a challenge: stagnant sales and limited brand visibility. Wise Bear Creative stepped in with a consulting-heavy approach, working closely with the team to reimagine their brand strategy and create a “billboard effect” on the shelf—making their products impossible to ignore.
A standout moment was our collaboration with New Holland Brewery, resulting in the launch of Dragon’s Milk Smoked Salmon Jerky. This innovative partnership tied Big O’s culinary expertise with the brewery’s iconic brand, creating buzz and driving sales.
Key Takeaways for Branding Success
- Shelf Presence Matters: A strong visual identity can capture consumer attention and communicate quality at a glance.
- Collaborations Expand Reach: Partnering with well-known brands can elevate your product’s credibility and visibility.
- Data-Driven Insights Work: Monitoring sales metrics before and after rebranding helps secure placements in major retail chains.
Big O Smokehouse now enjoys increased sales and broader distribution, proving that strategic rebranding can transform challenges into triumphs.
To find Dragons Milk spoked salmon jerky and other Big O favorites. Check out there product locator.
